Pitch David Ogilvy is an interactive app to test ideas
OGILVY China has launched an iphone application that allows ad folks to test their ideas by pitching it to a 3D David Ogilvy.
“Pitch David Ogilvy” was created to continue the centennial celebration of Ogilvy & Mather founder David Ogilvy, who was born 100 years ago on June 23. The new iPhone app invites the public to pitch their “big ideas” to the iconic ad man himself.
Using the iPhone’s videoconference function, the free app allows users to have a direct Facetime conversation with a 3-D David Ogilvy about their ideas. Through speech recognition technology, the 3D David Ogilvy responds accordingly to the pitched idea with encouragement or an honest and straightforward critique in his signature style.
The interactive app commemorates the advertising legend’s commitment to knowledge, imagination and innovation, which continues to inspire today’s generation of pioneers across all industries.
For advertising enthusiasts and creatives who have been influenced by famous Ogilvyisms such as “Never write an advertisement that you wouldn’t want your own family to read;” “Tolerate genius;” and “Unless your advertising is built on a big idea, it will pass like a ship in the night;” this app gives today’s ad men a fun mobile tool to test their concepts and big ideas.
“We created this fun and engaging app because we wanted to bring David’s passion for big ideas back to contemporary life,” said Doug Schiff, executive creative director of OgilvyOne Bejing, who worked with Sascha Engel from Ogilvy’s Digital Lab, to create this application.
The iPhone app is the second app created by Ogilvy China’s Digital Lab. Launched in January 2011, the first app called “Filled the Sky” added virtual, colorful fireworks to any photo to help people celebrate the Chinese New Year in a fun, new way.
Ogilvy’s “Pitch David Ogilvy” app is available now through the App Store and is compatible with the iPhone and the 4th generation iPod touch (requires iOS 3.1.3 or later).
The video introduction is here: http://www.youtube.com/watch?v=Ou_RI1tnYIU